We Aren’t coaches. We aren’t trainers. We are business developers! We don’ fake! We don’t package up and deliver one size fits all solutions… We look at you, your people, your business, your processes, your marketing, your customers, your goals. We seek to understand before seeking to be understood. We listen, look, learn, analyse. We […]
One of the first little fact sheets Jacem prepared was for SME business owners to understand double entry book keeping. It was surprising that so many business owners got hung up on all the debits and credits and truely had trouble understanding why a lot of income appeared on their balance sheet but not on […]
Financial ratios can be helpful tools in understanding a company’s financial health. They are a benchmark by which you can compare your business to industry standards and analyse changes over time. By using financial ratios you can determine just where you stand in relation to liquidity, debt levels and profitability. Liquidity ratios Current ratio The […]
Are you designing your business logo at the moment? Check out this short award winning animation!
There are plenty of ‘rules’ when it comes to length of text on a website, newspaper advertisement, even iPhone applications. The favourite one of mine is to keep your text short as nobody reads. I like this one, not because I believe it nor because I think it is true but because it is the […]
Marketeers tend to break up segments of the population into five broad categories and most will tell you they target the affluent AB segment as they tend to be those in the community with the most disposable income to spend on their clients product or service. So what is the ‘AB’ anyway? Haven’t you always […]
The lively RSA animation talk, that was adapted from Dan Pink’s talk that illustrates the the truth behidn what really motivates us at home and at the workplace, check it out here,
Puzzles, anchors, stars, and plowhorses; those are a few of the terms consultants now use when assembling a menu (which is as much an advertisement as anything else). “A star is a popular, high-profit item—in other words, an item for which customers are willing to pay a good deal more than it costs to make,” […]
If you improve your business by 1% every day you will have doubled your business within 14 weeks! This is the mantra I teach small business owners when I first start working with them and it provides two distinctive benefits. One benefit of the 1% improvement concept is the focus it gives to business owners […]
You know, I’d hate to be a marketing manager in a typical service-based firm. The problem is, in such a firm, there’s precious little for a marketing manager to manage! Here’s a person with no authority, no direct reports, a tiny budget, and no process to oversee. A person who’s only mandate (to ‘get the […]